Nice to meet you,
I'm Natasha
With 10+ years of experience leading marketing initiatives, product development, and brand management across the beauty, wellness, hospitality, travel, and fashion sectors, my expertise spans product development, positioning strategy, and omnichannel activation across beauty, wellness, hospitality, and lifestyle industries. I engineer every campaign, partnership, and product launch to move the needle on what actually matters—customer acquisition, retention, lifetime value, and bottom-line growth. My Latina x Korean heritage with a Bachelor of Science in International Business has helped me decode cross-cultural consumer behavior and translate global beauty movements into localized marketing strategies that authentically connect with diverse audiences. From Cosmoprof to leading dermatology and anti-aging summits worldwide.
I maintain a front-row seat to emerging innovations. This constant pulse on biocosmetics, beauty, and wellness convergence keeps the brands I touch ahead of the curve. I've built my career living at the intersection of innovation and insight, ensuring every brand I partner with leads its category, not just participates in it.
ABOUT ME
my experience
CONTENT PLANNING & STRATEGY
Strategic social media development that seamlessly integrates with brands ecosystems. Creating cohesive content calendars, seasonal campaigns, giveaway mechanics, and audience driven messaging that maintain brand consistency while maximizing impact across digital channels
creative brief development
CONTENT PLANNING & STRATEGY
operations management
Translating vision into action through clear, compelling creative direction. Crafting actionable briefs for designers, product formulators, and cross-functional teams that inspire innovation, ensure brand fidelity, and accelerate execution from concept to launch.
End-to-end execution of brand experiences and industry presence. From event curation and trade show strategy to collateral design, swag development, and immersive booth aesthetics. Delivering polished, on-brand activations at premier conferences including A4M (American Academy of Anti-Aging Medicine), AAD (American Academy of Dermatology) that elevate brand visibility and industry positioning. Produced dynamic beauty and wellness events spotlighting top dermatologists, trichologists, and medical aesthetics experts, with expertly curated booth aesthetics and custom swag, while leveraging media, PR, influencer, and podcast partnerships to maximize audience reach.
KOL Management
Brand & Product Marketing
trend Forecasting
Strategic Planning
Market Expansion
Beauty & Wellness Innovation
Consumer Insights
Hospitality & F&B Development
Travel & Tourism
Brand Partnerships
Biocosmetics
k-beauty
recognitions
Hosiery 101/102 Certification
A deep-dive into textile foundations, fabric performance, and the technical standards behind premium manufacturing. This training sharpened my ability to evaluate product quality and bring a more informed, industry-grounded perspective to brand development.
Influential Women Recognition
Recognized for leadership, impact, and innovation across the beauty and wellness space. This honor highlights my commitment to shaping meaningful brand experiences and elevating the voices of women driving the industry forward.
LVMH CERTIFICATE
Completed the Inside LVMH program, gaining a deep understanding of the luxury ecosystem, industry foundations, and key challenges. This certification reflects commitment to excellence in Creation and Branding, as well as Operations and Supply Chain within the global luxury landscape.
& expertise
STAR SIGN: CAPRICORN
MAKEUP MUST:
HAUS LABS
LOVES TO:
HORSEBACK RIDE
DRINK GO-TO:
ICED STRAWBERRY LATTE WITH ALMOND MILK
FAVE SKINCARE:
KOREAN SKINARE & BARBARA STURM
FIND ME:
AT PILATES
A FEW OF MY FAVORITE THINGS
MEET YOUR BRAND SPECIALIST
A snapshot of the everyday essentials that keep me feeling inspired, aligned, and grounded. From skincare icons to wellness rituals, these are the little luxuries behind the scenes of my work.
Have a vision worth amplifying? I would love to hear it.
Let’s start with a conversation!
